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Living Up To The Ads

Living Up to the Ads PDF
Author: Simone Weil Davis
Publisher: Duke University Press
ISBN: 9780822324461
Format: PDF, Kindle
Pages : 248
Category : Business & Economics
Languages : en
Size: 31.95 MB
View: 6068

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Living Up To The Ads

by Simone Weil Davis, Living Up To The Ads Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Living Up To The Ads books, Explores interactions between novels and advertising in the construction of subjectivity in the early part of the twentieth century.


The Angel In The Marketplace

The Angel in the Marketplace PDF
Author: Ellen Wayland-Smith
Publisher: University of Chicago Press
ISBN: 022648646X
Format: PDF, Kindle
Pages : 288
Category : History
Languages : en
Size: 58.51 MB
View: 3079

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The Angel In The Marketplace

by Ellen Wayland-Smith, The Angel In The Marketplace Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download The Angel In The Marketplace books, The popular image of a midcentury adwoman is of a feisty girl beating men at their own game, a female Horatio Alger protagonist battling her way through the sexist workplace. But before the fictional rise of Peggy Olson or the real-life stories of Patricia Tierney and Jane Maas came Jean Wade Rindlaub: a female power broker who used her considerable success in the workplace to encourage other women—to stick to their kitchens. The Angel in the Marketplace is the story of one of America’s most accomplished advertising executives. It is also the story of how advertisers like Rindlaub sold a postwar American dream of capitalism and a Christian corporate order. Rindlaub was responsible for award-winning, mega sales-generating advertisements for all things domestic, including Oneida silverware, Betty Crocker cake mix, Campbell’s soup, and Chiquita bananas. Her success largely came from embracing, rather than subverting, the cultural expectations of women. She believed her responsibility as an advertiser was not to spring women from their trap, but to make that trap more comfortable. Rindlaub wasn’t just selling silverware and cakes; she was selling the virtues of free enterprise. By following the arc of Rindlaub’s career from the 1920s through the 1960s, we witness how a range of cultural narratives—advertising chief among them—worked powerfully to shape women’s emotional and economic behavior in support of the free market system. Alongside Rindlaub’s story, Ellen Wayland-Smith provides a riveting history of how women were repeatedly sold the idea that their role as housewives was more powerful, and more patriotic, than any outside the home. And by buying into the image of morality through an unregulated market, many of these women helped fuel backlash against economic regulation and socialization efforts throughout the twentieth century. The Angel in the Marketplace is a nuanced portrayal of a complex woman, one who both shaped and reflected the complicated cultural, political, and religious forces defining femininity in America at mid-century. This compelling account of one of advertising’s most fervent believers is a tale of a Mad Woman we haven’t been told.


Popular Ideologies

Popular Ideologies PDF
Author: Susan Smulyan
Publisher: University of Pennsylvania Press
ISBN: 9780812221114
Format: PDF, ePub
Pages : 202
Category : History
Languages : en
Size: 78.46 MB
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Popular Ideologies

by Susan Smulyan, Popular Ideologies Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Popular Ideologies books, Smulyan demonstrates that popular culture represented more than just "escape" during the twentieth century's formative period. Far from providing an ideology-free zone, popular products and entertainments served as an arena where producers attempt to impose notions of race, class, gender, and nationhood, and consumers react to such impositions.


Designing Fictions

Designing Fictions PDF
Author: Michael L. Ross
Publisher: McGill-Queen's Press - MQUP
ISBN: 077358398X
Format: PDF, Mobi
Pages :
Category : Literary Criticism
Languages : en
Size: 74.23 MB
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Designing Fictions

by Michael L. Ross, Designing Fictions Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Designing Fictions books, Advertising, long a controlling force in industrial society, has provoked an important body of imaginative work by English language writers. Michael Ross's Designing Fictions is the first study to investigate this symbiotic relationship on a broad scale. In view of the appreciable overlap between literary and promotional writing, Ross asks whether imaginative fiction has the latitude to critique advertising as an industry and as a literary form, and finds that intended critiques, time and again, turn out to be shot through with ambivalence. The texts considered include a wide range of books by British, American, and Canadian authors, from H.G. Wells’s pioneering fictional treatment of mass marketing in Tono-Bungay (1909) to Joshua Ferris’s depiction of a faltering Chicago agency in Then We Came to the End (2007). Along the way, among other examples, Ross discusses George Orwell’s seriocomic study of the stand-off between poetry and advertising in his 1936 novel Keep the Aspidistra Flying and Margaret Atwood’s probing of the impact of promotion on perception in The Edible Woman (1969). The final chapter of the book considers the popular television series Mad Men, where the tension between artistic and commercial pressures is especially acute. Written in a straightforward style for a wide audience of readers, Designing Fictions argues that the impact of advertising is universal and discussions of its significance should not be restricted to a narrow group of specialists.


Ultimate Guide To Optimizing Your Website

Ultimate Guide to Optimizing Your Website PDF
Author: Jon Rognerud
Publisher: Entrepreneur Press
ISBN: 1613082576
Format: PDF, ePub, Docs
Pages : 320
Category : Business & Economics
Languages : en
Size: 66.88 MB
View: 3146

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Ultimate Guide To Optimizing Your Website

by Jon Rognerud, Ultimate Guide To Optimizing Your Website Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Ultimate Guide To Optimizing Your Website books, Written for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information to helps business owners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the top ten hottest WordPress plugins for top traffic boost. A local SEO section shows readers how to avoid the most common mistakes on optimizaing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankings and traffic building, and an expanded resource section includes updated screen-shots of SEO applied. Step-by-step examples are written with an “at the kitchen table” type dialogue for accessibility and an advanced strategy section takes readers to the next level.


Understanding Advertising

Understanding Advertising PDF
Author: Katherine Howe
Publisher: PRUFROCK PRESS INC.
ISBN: 9781883055370
Format: PDF, ePub
Pages : 48
Category : Advertising
Languages : en
Size: 71.91 MB
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Understanding Advertising

by Katherine Howe, Understanding Advertising Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Understanding Advertising books,


Dry Goods Reporter

Dry Goods Reporter PDF
Author:
Publisher:
ISBN:
Format: PDF, Docs
Pages :
Category : Dry-goods
Languages : en
Size: 79.26 MB
View: 553

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Dry Goods Reporter

by , Dry Goods Reporter Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Dry Goods Reporter books,


Hollywood S Censor

Hollywood s Censor PDF
Author: Thomas Doherty
Publisher: Columbia University Press
ISBN: 0231512848
Format: PDF, Docs
Pages : 440
Category : Performing Arts
Languages : en
Size: 52.82 MB
View: 3753

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Hollywood S Censor

by Thomas Doherty, Hollywood S Censor Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Hollywood S Censor books, From 1934 to 1954 Joseph I. Breen, a media-savvy Victorian Irishman, reigned over the Production Code Administration, the Hollywood office tasked with censoring the American screen. Though little known outside the ranks of the studio system, this former journalist and public relations agent was one of the most powerful men in the motion picture industry. As enforcer of the puritanical Production Code, Breen dictated "final cut" over more movies than anyone in the history of American cinema. His editorial decisions profoundly influenced the images and values projected by Hollywood during the Great Depression, World War II, and the Cold War. Cultural historian Thomas Doherty tells the absorbing story of Breen's ascent to power and the widespread effects of his reign. Breen vetted story lines, blue-penciled dialogue, and excised footage (a process that came to be known as "Breening") to fit the demands of his strict moral framework. Empowered by industry insiders and millions of like-minded Catholics who supported his missionary zeal, Breen strove to protect innocent souls from the temptations beckoning from the motion picture screen. There were few elements of cinematic production beyond Breen's reach he oversaw the editing of A-list feature films, low-budget B movies, short subjects, previews of coming attractions, and even cartoons. Populated by a colorful cast of characters, including Catholic priests, Jewish moguls, visionary auteurs, hardnosed journalists, and bluenose agitators, Doherty's insightful, behind-the-scenes portrait brings a tumultuous era and an individual both feared and admired to vivid life.


The Divorced Child

The Divorced Child PDF
Author: Joseph Nowinski
Publisher: St. Martin's Press
ISBN: 9780230102224
Format: PDF
Pages : 240
Category : Family & Relationships
Languages : en
Size: 29.70 MB
View: 6916

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The Divorced Child

by Joseph Nowinski, The Divorced Child Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download The Divorced Child books, Divorce is a reality of today's family life, but clinical research has shown that it is possible to mitigate its negative effects on children. Dr. Joseph Nowinski, a family therapist with over 20 years of experience treating families, argues that there is a three-year window in which to acclimate children to the change in family life. Combining case studies with new research, Dr. Nowinski gives parents the information and the tools to work through the transition. Written in a warm and authoritative tone, Nowinski will teach parents to: · Focus on your child's new day-to-day reality · Identify early signs of trouble · Help your child through the separation process and help them develop coping skills that will remain with them through life


What Would Jesus Read

What Would Jesus Read  PDF
Author: Erin A. Smith
Publisher: UNC Press Books
ISBN: 1469621339
Format: PDF
Pages : 410
Category : Religion
Languages : en
Size: 65.59 MB
View: 4407

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What Would Jesus Read

by Erin A. Smith, What Would Jesus Read Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download What Would Jesus Read books, Since the late nineteenth century, religiously themed books in America have been commercially popular yet scorned by critics. Working at the intersection of literary history, lived religion, and consumer culture, Erin A. Smith considers the largely unexplored world of popular religious books, examining the apparent tension between economic and religious imperatives for authors, publishers, and readers. Smith argues that this literature served as a form of extra-ecclesiastical ministry and credits the popularity and longevity of religious books to their day-to-day usefulness rather than their theological correctness or aesthetic quality. Drawing on publishers' records, letters by readers to authors, promotional materials, and interviews with contemporary religious-reading groups, Smith offers a comprehensive study that finds surprising overlap across the religious spectrum--Protestant, Catholic, and Jewish, liberal and conservative. Smith tells the story of how authors, publishers, and readers reconciled these books' dual function as best-selling consumer goods and spiritually edifying literature. What Would Jesus Read? will be of interest to literary and cultural historians, students in the field of print culture, and scholars of religious studies.