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Political Marketing In The United States

Political Marketing in the United States PDF
Author: Jennifer Lees-Marshment
Publisher: Routledge
ISBN: 1136212191
Format: PDF, Docs
Pages : 312
Category : Political Science
Languages : en
Size: 62.18 MB
View: 129

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Political Marketing In The United States

by Jennifer Lees-Marshment, Political Marketing In The United States Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Political Marketing In The United States books, Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.


Gender And Political Marketing In The United States And The 2016 Presidential Election

Gender and Political Marketing in the United States and the 2016 Presidential Election PDF
Author: Minita Sanghvi
Publisher: Springer
ISBN: 113760171X
Format: PDF, ePub
Pages : 183
Category : Political Science
Languages : en
Size: 77.25 MB
View: 5109

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Gender And Political Marketing In The United States And The 2016 Presidential Election

by Minita Sanghvi, Gender And Political Marketing In The United States And The 2016 Presidential Election Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Gender And Political Marketing In The United States And The 2016 Presidential Election books, This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns. Using qualitative research methods and taking a feminist approach to data collection and analysis, this book features primary source interviews with 15 politicians, including a Governor, Senator, two Congresswomen, and several state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of the media.


Werbe Und Markenforschung

Werbe  und Markenforschung PDF
Author: Andreas Strebinger
Publisher: Springer-Verlag
ISBN: 9783834903952
Format: PDF, Mobi
Pages : 548
Category : Business & Economics
Languages : de
Size: 19.40 MB
View: 4726

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Werbe Und Markenforschung

by Andreas Strebinger, Werbe Und Markenforschung Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Werbe Und Markenforschung books, Überblick über aktuelle Themen der Werbe- und Markenforschung auf der Basis internationaler Forschungsergebnisse, neuer eigener Untersuchungen und Fallstudien.


Political Marketing In The 2016 U S Presidential Election

Political Marketing in the 2016 U S  Presidential Election PDF
Author: Jamie Gillies
Publisher: Springer
ISBN: 3319593455
Format: PDF, Kindle
Pages : 122
Category : Political Science
Languages : en
Size: 62.98 MB
View: 5590

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Political Marketing In The 2016 U S Presidential Election

by Jamie Gillies, Political Marketing In The 2016 U S Presidential Election Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Political Marketing In The 2016 U S Presidential Election books, This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties – Donald Trump and Bernie Sanders in particular – have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear ‘presidential’, be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions.


Political Marketing In Retrospective And Prospective

Political Marketing in Retrospective and Prospective PDF
Author: Christine B. Williams
Publisher: Routledge
ISBN: 1317981316
Format: PDF, ePub, Mobi
Pages : 152
Category : Political Science
Languages : en
Size: 31.96 MB
View: 7361

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Political Marketing In Retrospective And Prospective

by Christine B. Williams, Political Marketing In Retrospective And Prospective Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Political Marketing In Retrospective And Prospective books, Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This anniversary collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within the field. While political candidates and their campaigns are a major focus, it also considers the broader range of issue advocacy and lobbying. The selections expand beyond the U.S. context to offer a much needed comparative perspective. The volume includes material on the effects of new media and technology, posing questions about their direction and consequences for political actors and institutions, citizens and governmental systems. Collectively, the chapters illustrate the breadth and depth of a maturing field of inquiry, taking the reader through a retrospective and prospective examination of the intellectual grounding and scholarship that comprise political marketing. This book was published as a special issue of the Journal of Political Marketing.


Political Marketing

Political Marketing PDF
Author: Jennifer Lees-Marshment
Publisher: Routledge
ISBN: 1351136887
Format: PDF, Mobi
Pages : 266
Category : Political Science
Languages : en
Size: 22.69 MB
View: 2654

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Political Marketing

by Jennifer Lees-Marshment, Political Marketing Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Political Marketing books, Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future. New Features and benefits of the third edition: Fully updated throughout with new research on emerging practices in the field and ethical implications such as the use of big data, authenticity and the limitations of voters as consumers in light of Brexit; A new employability section on political marketing in the workplace; Extensive pedagogical features including new peer-reviewed case studies, democratic debates, and fully updated practitioner perspectives, best practice guides, and class discussion points and assessments. Led by a leading expert in the field and including contributions from other key academics in the field, this textbook is essential reading for all students of political marketing, parties and elections, and comparative politics.


Campaign Communication And Political Marketing

Campaign Communication and Political Marketing PDF
Author: Philippe J. Maarek
Publisher: John Wiley & Sons
ISBN: 1444340697
Format: PDF, ePub, Mobi
Pages : 272
Category : Language Arts & Disciplines
Languages : en
Size: 22.31 MB
View: 5293

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Campaign Communication And Political Marketing

by Philippe J. Maarek, Campaign Communication And Political Marketing Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Campaign Communication And Political Marketing books, Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct


Political Marketing In Nigeria

Political Marketing in Nigeria PDF
Author: Okonkwo Onuigbo
Publisher:
ISBN:
Format: PDF, Docs
Pages : 216
Category : Communication in politics
Languages : en
Size: 61.64 MB
View: 4918

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Political Marketing In Nigeria

by Okonkwo Onuigbo, Political Marketing In Nigeria Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Political Marketing In Nigeria books,


Winning Elections With Political Marketing

Winning Elections with Political Marketing PDF
Author: Philip J Davies
Publisher: Routledge
ISBN: 1136450432
Format: PDF, ePub, Docs
Pages : 254
Category : Business & Economics
Languages : en
Size: 27.73 MB
View: 4455

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Winning Elections With Political Marketing

by Philip J Davies, Winning Elections With Political Marketing Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Winning Elections With Political Marketing books, Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings, augmented with easy-to-read tables, charts, and figures, and reinforced with extensive references and bibliographies. The book addresses the key issues that define the interplay between political marketing and the electorate in both countries, including advertising, research methods and cross-cultural research results, political choice behavior, imagery management, the integration of business and social science theory, and the impact of political marketing on democracy. While the national election cycles of the two countries may be fundamentally different, their election processes share one thing in common-a trend toward “permanent campaigning” through embedded marketing tactics that’s becoming standard practice in the United States and the United Kingdom. Winning Elections with Political Marketing examines the theoretical underpinnings of policy development, the characteristics of a successful political candidate, political marketing from the perspective of the voters, campaign finance regulations, and the effects of technological changes on political communication. Winning Elections with Political Marketing looks at: The Political Triangle determining market intelligence class, rhetoric, and candidate portrayal voter perceptions the role of President as party leader lobbying constituent communication voter behavior grass roots campaigns political consulting the Internet and e-newsletters the advantages of public funding and a study of the United States presidential primaries from 1976 to 2004 Winning Elections with Political Marketing is an essential resource for political practitioners, researchers, and scholars, candidates seeking political office, lobbyists, political action groups, public relations professionals, journalists, fundraisers, advertising specialists, and anyone with an interest in the political process.


Global Political Marketing

Global Political Marketing PDF
Author: Jennifer Lees-Marshment
Publisher: Routledge
ISBN: 1135261407
Format: PDF
Pages : 320
Category : Political Science
Languages : en
Size: 13.71 MB
View: 5412

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Global Political Marketing

by Jennifer Lees-Marshment, Global Political Marketing Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Global Political Marketing books, There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members’ input. The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century. Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics.