Read eBook: visual merchandising

Author: Swati Bhalla
Publisher: Tata McGraw-Hill Education
ISBN: 9780070153219
Format: PDF, Docs
Pages : 264
Category : Display of merchandise
Languages : en
Size: 71.40 MB
View: 7573

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Visual Merchandising

by Swati Bhalla, Visual Merchandising Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Visual Merchandising books,

Author: Sarah Bailey
Publisher: Bloomsbury Publishing
ISBN: 1350014214
Format: PDF, ePub, Docs
Pages : 192
Category : Business & Economics
Languages : en
Size: 57.65 MB
View: 5601

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Visual Merchandising For Fashion

by Sarah Bailey, Visual Merchandising For Fashion Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Visual Merchandising For Fashion books, How do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment. This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles. Examples are used to highlight and amplify the theoretical narratives existing in consumer spaces and their representations. Interviews provide invaluable advice from all levels of industry. When designing, producing or installing a visual merchandising concept, this book will encourage you to generate individual and self directed designs - this is the ultimate visual guide to merchandising for fashion.

Author: Paul J. Russell
Publisher: Kogan Page Publishers
ISBN: 0749472650
Format: PDF, Docs
Pages : 288
Category : Business & Economics
Languages : en
Size: 20.75 MB
View: 6679

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Field Visual Merchandising Strategy

by Paul J. Russell, Field Visual Merchandising Strategy Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Field Visual Merchandising Strategy books, The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing a strategy, how to go about selecting the right merchandising service organization, team training, merchandising standards, planograms, and launching the strategy. Ideal for retail marketers, visual merchandisers, merchandising managers and brand managers, Field Visual Merchandising Strategy uses examples and case studies from a range of shops, from fashion emporia to small outlets, to provide real-world insight on how strategic visual merchandising works.

Author: Louisa Iarocci
Publisher: Routledge
ISBN: 1351537466
Format: PDF, ePub
Pages : 270
Category : Art
Languages : en
Size: 53.77 MB
View: 471

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Visual Merchandising

by Louisa Iarocci, Visual Merchandising Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Visual Merchandising books, Situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as both a business and an art. It seeks to challenge that scholarly ambivalence that often celebrates the spectacle but denies the agenda of consumerism. The volume considers strategies in the imaging of selling from the mid nineteenth century to the present, in terms of the visual interaction that occurs between the commodity and the consumer and between body and space. Under the categories of Promotion, Product and Place, contributors to the volume examine the strategies in the presentation of retail goods and environments that range from print advertising to product design to store display and architecture. Visual Merchandising: The Image of Selling is located directly at the nexus of business practice and cultural myth, where the spectator never loses sight of their status as buyer and the object of desire is always still a commodity.

Author: Claus Ebster
Publisher: Business Expert Press
ISBN: 160649094X
Format: PDF, Mobi
Pages : 204
Category : Business & Economics
Languages : en
Size: 30.54 MB
View: 594

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Store Design And Visual Merchandising

by Claus Ebster, Store Design And Visual Merchandising Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Store Design And Visual Merchandising books, Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches to store Topics covered in the book include: goals and relevance of store design; design tips de

Author: Martin M. Pegler
Publisher: Fairchild Books
ISBN:
Format: PDF, Docs
Pages : 312
Category : Architecture
Languages : en
Size: 45.29 MB
View: 5785

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Visual Merchandising And Display

by Martin M. Pegler, Visual Merchandising And Display Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Visual Merchandising And Display books, This best-selling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimizing the retailer's image and the target market.

Author: Sarah Morrison
Publisher:
ISBN:
Format: PDF, ePub, Docs
Pages : 118
Category :
Languages : en
Size: 75.60 MB
View: 7474

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Visual Merchandising

by Sarah Morrison, Visual Merchandising Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Visual Merchandising books,

Author: Rosemary Varley
Publisher: Routledge
ISBN: 1134606796
Format: PDF, Mobi
Pages : 272
Category : Business & Economics
Languages : en
Size: 47.25 MB
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Retail Product Management

by Rosemary Varley, Retail Product Management Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Retail Product Management books, Providing the opportunity to acquire a deeper knowledge of a key area of retailing management – managing the product range – this important text is essential reading for those studying retail management or buying and merchandising as part of a degree course. Challenging yet clearly presented, it links academic theory to the buying and merchandising roles within retail organizations and current operational practice. It covers all retail operations which revolve around the procurement of products, including: stock level management allocation of outlet space for products store design mail order shopping digital TV shopping. With learning objectives, boxed features, review questions, chapter introduction and summaries, a glossary of terms and international multi-sector case studies (including Reebok, Benetton, and The Body Shop), this significant text is a valuable reference for those involved in the retail sector.

Author: Katherine Schaefer
Publisher: Bloomsbury Visual Arts
ISBN: 9781350092907
Format: PDF, ePub, Docs
Pages : 240
Category : Business & Economics
Languages : en
Size: 31.72 MB
View: 1799

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Swipe Scan And Shop

by Katherine Schaefer, Swipe Scan And Shop Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Swipe Scan And Shop books, The shopping experience has changed from a transactional event to a sensory experience; learn how retailers create interactive experiences to connect with shoppers, enhance the shopping experience, and increase brand loyalty. As shoppers become more dependent on digital devices and mobile technologies as part of their shopping experience, visual merchandisers are adapting by incorporating digital technologies to tell a story, alert shoppers of product locations and inventory levels, and allow for customization of products as well as the ability to share products with friends. The use of virtual and augmented reality, beacon technologies and facial recognition are just a few ways retailers are creating interactive displays to drive engagement and provide brand experiences. Swipe, Scan and Shop includes extensive interviews and company highlights with brands like Amazon Go, Ted Baker and Sephora to show how retailers are embracing the omnichannel retail experience through in-store displays and window installations.

Author:
Publisher:
ISBN:
Format: PDF, ePub, Mobi
Pages : 249
Category : Display of merchandise
Languages : en
Size: 13.59 MB
View: 1879

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Visual Merchandising

by , Visual Merchandising Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Visual Merchandising books,