Read eBook: winning at new products

Winning At New Products

Winning at New Products PDF
Author: Robert G. Cooper
Publisher:
ISBN: 9780039219994
Format: PDF, ePub, Docs
Pages : 273
Category : Creative ability in business
Languages : en
Size: 19.45 MB
View: 3881

Get Book

Winning At New Products

by Robert G. Cooper, Winning At New Products Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Winning At New Products books, For more than two decades, "Winning at New Products" has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. "Winning at New Products" cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step--from idea generation to launch.


Winning At New Products

Winning At New Products PDF
Author: Robert G. Cooper
Publisher: Basic Books
ISBN: 9780201563818
Format: PDF, ePub, Mobi
Pages : 384
Category : Business & Economics
Languages : en
Size: 53.68 MB
View: 5267

Get Book

Winning At New Products

by Robert G. Cooper, Winning At New Products Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Winning At New Products books, Getting high-quality new products to market on time is one of the most crucial aspects of succeeding in business. It's also the most difficult to achieve. With Winning at New Products you will be better prepared to create and execute a winning game plan for launching innovative and market-driven new products. Successfully implemented by such companies as DuPont, Exxon, Proctor & Gamble, and Corning, the systematic game plan presented leads you step-by-step along the road to success, from generating product ideas to launching them to consumers.This second edition contains a major new section on the practicalities of implementing the game plan, drawn from years of putting the author's strategies to work. In addition, the book addresses present-day business conditions which require much faster development times and multinational perspective. You will learn how to: Get great new product ideas from your customers Screen and prioritize new product projects Incorporate customer input for design and development of products Conduct proper concept analyses and test markets Develop a market launch plan to generate new product sales Develop and implement a new product game plan Accelerate the process to speed you new products to market and much more. You will also discover the 15 key lessons for new product success, and be able to anticipate the many pitfalls.


Generating Breakthrough New Product Ideas

Generating Breakthrough New Product Ideas PDF
Author: Robert G. Cooper
Publisher: Product Development Institute
ISBN: 097328272X
Format: PDF, Mobi
Pages : 256
Category : Business & Economics
Languages : en
Size: 28.14 MB
View: 2798

Get Book

Generating Breakthrough New Product Ideas

by Robert G. Cooper, Generating Breakthrough New Product Ideas Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Generating Breakthrough New Product Ideas books, Companies are experiencing a shortage of game-changing ideas that drive growth. This is a 'how to' book about generating a steady stream of breakthrough new product ideas. Experts, Dr. Cooper and Dr. Edgett, provide an unbiased evaluation of the top 15+ ideation methods used by leading companies. This book explains how to 'feed' your innovation funnel with a steady stream of breakthrough new product ideas. Through numerous examples of the methods, approaches and techniques being used by leading companies such as Motorola and Procter and Gamble, the authors confirm the importance of a robust Discovery Stage and illustrate how to implement such a system. For more information, visit: www.stage-gate.com


Winning At Innovation

Winning At Innovation PDF
Author: Fernando Trías de Bes
Publisher: Palgrave Macmillan
ISBN: 0230350003
Format: PDF, ePub, Mobi
Pages : 288
Category : Business & Economics
Languages : en
Size: 58.25 MB
View: 6418

Get Book

Winning At Innovation

by Fernando Trías de Bes, Winning At Innovation Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Winning At Innovation books, WINNER OF THE CHARTERED MANAGEMENT INSTITUTE (CMI) INNOVATION AND ENTREPRENEURSHIP AWARD AT THE CMI BUSINESS BOOK THE YEAR AWARDS 2013 Innovate or Die! Companies that cannot innovate and develop new products, strategies and technologies to keep ahead in today's fastpaced market will not succeed. Winning at Innovation presents a groundbreaking new model for successful marketing advancement from two world-leading experts in marketing and innovation, Fernando Trías de Bes and Philip Kotler. Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at any level of the organization. The A-F Model is a step-by-step process for developing a successful culture of innovation, bringing together the different individuals and groups across the organization for ideas to be created, developed and implemented. Offering flexibility, the model allows a back and forth flow of ideas and creativity to adapt to changing circumstances. Using this model, companies can learn how to make their innovation processes more effective, more sustainable, and more successful. Innovation must be a priority for organizations who want to be ready to grow and develop in post-recession economies. Trías de Bes and Kotler present a unique model for innovation for all companies that want to succeed in the global field.


Project Portfolio Management

Project Portfolio Management PDF
Author: Harvey A. Levine
Publisher: John Wiley & Sons
ISBN: 9781118002568
Format: PDF, Mobi
Pages : 560
Category : Business & Economics
Languages : en
Size: 54.56 MB
View: 2090

Get Book

Project Portfolio Management

by Harvey A. Levine, Project Portfolio Management Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Project Portfolio Management books, Project Portfolio Management (PPM) goes beyond the typical project management approach to offer a set of proven business practices that can help executives, program managers, and project managers bring projects into alignment with the strategies, resources, and executive oversight of the overall enterprise. Step by step, this book shows how to take a project from the inception of a vision to the realization of benefits to the organization. Project Portfolio Management draws on project management expert Harvey A. Levine’s years of research and distills the knowledge and best practices from dozens of leaders in the field to show how to select and implement the projects that will garner the best results. Throughout this important resource, Levine tackles the many challenges associated with PPM, including Ranking value and benefits Determining the size of the portfolio pipeline Assessing the impact of uncertainty on projects and portfolios Understanding the benefit and risk relationship Establishing a portfolio governance capability Managing the portfolio to maximize benefits Implementing PPM


Handbook Of Research On Knowledge Intensive Organizations

Handbook of Research on Knowledge Intensive Organizations PDF
Author: Jemielniak, Dariusz
Publisher: IGI Global
ISBN: 1605661775
Format: PDF, Mobi
Pages : 672
Category : Computers
Languages : en
Size: 63.14 MB
View: 4072

Get Book

Handbook Of Research On Knowledge Intensive Organizations

by Jemielniak, Dariusz, Handbook Of Research On Knowledge Intensive Organizations Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Handbook Of Research On Knowledge Intensive Organizations books, Provides an international collection of studies on knowledge-intensive organizations with insight into organizational realities as varied as universities, consulting agencies, corporations, and high-tech start-ups.


Creating And Marketing New Products And Services

Creating and Marketing New Products and Services PDF
Author: Rosanna Garcia
Publisher: CRC Press
ISBN: 1482203618
Format: PDF, ePub, Docs
Pages : 438
Category : Business & Economics
Languages : en
Size: 37.71 MB
View: 3222

Get Book

Creating And Marketing New Products And Services

by Rosanna Garcia, Creating And Marketing New Products And Services Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Creating And Marketing New Products And Services books, It’s no secret that some of the most successful companies, such as 3M, Procter & Gamble, Microsoft, and Mercedes-Benz, are also known for their new product development strategies. Creating and Marketing New Products and Services teaches the key business and marketing principles needed to successfully design and launch new products and services in today’s global market. It begins by providing the foundation required to understand the role of new product development in the innovating organization. The book emphasizes marketing research techniques that can help firms identify the voice of the customer and incorporate these findings into their new product development process. It addresses the role of sustainability in innovation, open innovation strategies, and international co-development efforts of new products and services. Explaining how to manage the development and marketing of new products and services, this book will teach you how to: Select a new product strategy that matches the needs of your organization Set up a disciplined process for new product development Define target market opportunities and search out high potential ideas Understand customer needs, structure them, and prioritize the needs to clearly define the benefits and values that your product will deliver Integrate marketing, engineering, R&D, and production resources to design a high-quality product that satisfies customer needs and delivers value Forecast sales before market launch based on testing of the product and the marketing plan The concepts discussed in the book can help to boost innovation and improve the performance of any type of organization. Some of the concepts presented are generic and others must be modified for each application. Together, they can lead to greater profitability and reduced risk in the new product development activities within your organization.


Beating The Commodity Trap

Beating the Commodity Trap PDF
Author: Richard Anthony D'Aveni
Publisher: Harvard Business Press
ISBN: 1422156168
Format: PDF, Kindle
Pages : 224
Category : Business & Economics
Languages : en
Size: 66.64 MB
View: 1387

Get Book

Beating The Commodity Trap

by Richard Anthony D'Aveni, Beating The Commodity Trap Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Beating The Commodity Trap books, Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement, and keeps you ahead of the pack only temporarily. In Beating the Commodity Trap, Richard D'Aveni provides a radical new framework for fighting back. Drawing on an in-depth study of more than thirty industries, he recommends first identifying the commoditization trap you're facing: -Deterioration: Low-end firms enter with low-cost/low-benefit offerings that attract the mass market-as Zara did to high-end fashion companies. -Proliferation: Companies develop new combinations of price paired with several unique benefits that attack part of an incumbents' market-as Japanese motorcycle makers did to Harley-Davidson. -Escalation: Players offer more benefits for the same or lower price, squeezing everyone's margins-as the iPhone did in mobile devices. The author provides a tool for diagnosing your competitive position and shows how to strengthen it while also boosting your pricing power-by destroying the commoditization trap confronting you, escaping it, or turning it to your advantage. Illustrated with a wealth of examples, this concise, practical guide gives you the framework and tactics you need to battle commoditization.


Innovation In The Family Business

Innovation in the Family Business PDF
Author: Joe Schmieder
Publisher: Springer
ISBN: 113738624X
Format: PDF, ePub, Mobi
Pages : 125
Category : Business & Economics
Languages : en
Size: 68.89 MB
View: 7006

Get Book

Innovation In The Family Business

by Joe Schmieder, Innovation In The Family Business Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Innovation In The Family Business books, Schmieder shares a broad range of tools and pathways that family businesses across sectors use to stimulate, execute, measure, and reward innovation. The 50-plus family stories cited in this book will inspire any family enterprise to create a strategy and environment that can stimulate success for many generations to come.