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Winning At New Products

Winning at New Products PDF
Author: Robert G. Cooper
Publisher:
ISBN: 9780039219994
Format: PDF
Pages : 273
Category : Creative ability in business
Languages : en
Size: 43.66 MB
View: 4479

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Winning At New Products

by Robert G. Cooper, Winning At New Products Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Winning At New Products books, For more than two decades, "Winning at New Products" has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. "Winning at New Products" cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step--from idea generation to launch.


Winning At Innovation

Winning At Innovation PDF
Author: Fernando Trías de Bes
Publisher: Palgrave Macmillan
ISBN: 0230350003
Format: PDF, Kindle
Pages : 288
Category : Business & Economics
Languages : en
Size: 61.93 MB
View: 4759

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Winning At Innovation

by Fernando Trías de Bes, Winning At Innovation Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Winning At Innovation books, WINNER OF THE CHARTERED MANAGEMENT INSTITUTE (CMI) INNOVATION AND ENTREPRENEURSHIP AWARD AT THE CMI BUSINESS BOOK THE YEAR AWARDS 2013 Innovate or Die! Companies that cannot innovate and develop new products, strategies and technologies to keep ahead in today's fastpaced market will not succeed. Winning at Innovation presents a groundbreaking new model for successful marketing advancement from two world-leading experts in marketing and innovation, Fernando Trías de Bes and Philip Kotler. Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at any level of the organization. The A-F Model is a step-by-step process for developing a successful culture of innovation, bringing together the different individuals and groups across the organization for ideas to be created, developed and implemented. Offering flexibility, the model allows a back and forth flow of ideas and creativity to adapt to changing circumstances. Using this model, companies can learn how to make their innovation processes more effective, more sustainable, and more successful. Innovation must be a priority for organizations who want to be ready to grow and develop in post-recession economies. Trías de Bes and Kotler present a unique model for innovation for all companies that want to succeed in the global field.


                                             PDF
Author: Robert B. Cialdini
Publisher: العبيكان للنشر
ISBN: 9960547469
Format: PDF, Docs
Pages : 348
Category : Business & Economics
Languages : ar
Size: 16.42 MB
View: 1742

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by Robert B. Cialdini , Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download books, التأثير, الكتاب الكلاسيكي حول عملية الإقناع, يشرح مبادئ علم النفس التي تقف وراء قول الناس «نعم» لأي طلب كان, كما يشرح كيفية تطبيق فهم هذه المبادئ. الدكتور روبرت سيالديني مدرّس خبير في حقلي التأثير والإقناع المتناميين بسرعة. إن هذا الكتاب الذي ينظر إليه في الأوساط العلمية نظرة مرموقة جداً؛ فهو حصيلة خمس وثلاثين سنة من الأبحاث الدقيقة المعتمدة على الأدلة القوية، إضافة إلى برنامج استمر ثلاث سنوات من الدراسة الميدانية لما يدفع الناس إلى تغيير سلوكهم. سوف نتعلم المبادئ الستة الأساسية, وكيف نستعملها كي نصبح مهرة في فن الإقناع- وكيف ندافع عن أنفسنا ضد من يحاول أن يستغلنا بإقناعنا بما يريد. هذا الكتاب مثالي لجميع الناس العاملين في جميع نواحي الحياة. سوف تغيّر مبادئ التأثيرشخصيتك تغييراً إيجابياً قوياً وتقودك نحو النجاح. العبيكان للنشر


Project Portfolio Management

Project Portfolio Management PDF
Author: Harvey A. Levine
Publisher: John Wiley & Sons
ISBN: 9781118002568
Format: PDF, ePub, Docs
Pages : 560
Category : Business & Economics
Languages : en
Size: 29.48 MB
View: 4199

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Project Portfolio Management

by Harvey A. Levine, Project Portfolio Management Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Project Portfolio Management books, Project Portfolio Management (PPM) goes beyond the typical project management approach to offer a set of proven business practices that can help executives, program managers, and project managers bring projects into alignment with the strategies, resources, and executive oversight of the overall enterprise. Step by step, this book shows how to take a project from the inception of a vision to the realization of benefits to the organization. Project Portfolio Management draws on project management expert Harvey A. Levine’s years of research and distills the knowledge and best practices from dozens of leaders in the field to show how to select and implement the projects that will garner the best results. Throughout this important resource, Levine tackles the many challenges associated with PPM, including Ranking value and benefits Determining the size of the portfolio pipeline Assessing the impact of uncertainty on projects and portfolios Understanding the benefit and risk relationship Establishing a portfolio governance capability Managing the portfolio to maximize benefits Implementing PPM


                          PDF
Author: مارك مانسون
Publisher: Dar Attanweer
ISBN: 6144720197
Format: PDF, Kindle
Pages : 272
Category : Self-Help
Languages : ar
Size: 77.65 MB
View: 3911

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by مارك مانسون, Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download books, ظل يُقال لنا طيلة عشرات السنوات إن التفكير الإيجابي هو المفتاح إلى حياة سعيدة ثرية. لكن مارك مانسون يشتم تلك "الإيجابية" ويقول: " فلنكن صادقين، السيء سيء وعلينا أن نتعايش مع هذا ". لا يتهرّب مانسون من الحقائق ولا يغلفها بالسكّر، بل يقولها لنا كما هي: جرعة من الحقيقة الفجِّة الصادقة المنعشة هي ما ينقصنا اليوم. هذا الكتاب ترياق للذهنية التي نهدهد أنفسنا بها، ذهنية " فلنعمل على أن يكون لدينا كلنا شعور طيب " التي غزت المجتمع المعاصر فأفسدت جيلًا بأسره صار ينال ميداليات ذهبية لمجرد الحضور إلى المدرسة. ينصحنا مانسون بأن نعرف حدود إمكاناتنا وأن نتقبلها. وأن ندرك مخاوفنا ونواقصنا وما لسنا واثقين منه، وأن نكفّ عن التهرب والفرار من ذلك كله ونبدأ مواجهة الحقائق الموجعة، حتى نصير قادرين على العثور على ما نبحث عنه من جرأة ومثابرة وصدق ومسؤولية وتسامح وحب للمعرفة. لا يستطيع كل شخص أن يكون متميزًا متفوقًا. ففي المجتمع ناجحين وفاشلين؛ وقسم من هذا الواقع ليس عادلًا وليس نتيجة غلطتك أنت. وصحيح أن المال شيء حسن، لكن اهتمامك بما تفعله بحياتك أحسن كثيرًا؛ فالتجربة هي الثروة الحقيقية.


Handbook Of Research On Knowledge Intensive Organizations

Handbook of Research on Knowledge Intensive Organizations PDF
Author: Jemielniak, Dariusz
Publisher: IGI Global
ISBN: 1605661775
Format: PDF, Kindle
Pages : 672
Category : Computers
Languages : en
Size: 14.74 MB
View: 5171

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Handbook Of Research On Knowledge Intensive Organizations

by Jemielniak, Dariusz, Handbook Of Research On Knowledge Intensive Organizations Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Handbook Of Research On Knowledge Intensive Organizations books, Provides an international collection of studies on knowledge-intensive organizations with insight into organizational realities as varied as universities, consulting agencies, corporations, and high-tech start-ups.


Creating And Marketing New Products And Services

Creating and Marketing New Products and Services PDF
Author: Rosanna Garcia
Publisher: CRC Press
ISBN: 1482203618
Format: PDF, ePub, Mobi
Pages : 438
Category : Business & Economics
Languages : en
Size: 14.31 MB
View: 6139

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Creating And Marketing New Products And Services

by Rosanna Garcia, Creating And Marketing New Products And Services Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Creating And Marketing New Products And Services books, It’s no secret that some of the most successful companies, such as 3M, Procter & Gamble, Microsoft, and Mercedes-Benz, are also known for their new product development strategies. Creating and Marketing New Products and Services teaches the key business and marketing principles needed to successfully design and launch new products and services in today’s global market. It begins by providing the foundation required to understand the role of new product development in the innovating organization. The book emphasizes marketing research techniques that can help firms identify the voice of the customer and incorporate these findings into their new product development process. It addresses the role of sustainability in innovation, open innovation strategies, and international co-development efforts of new products and services. Explaining how to manage the development and marketing of new products and services, this book will teach you how to: Select a new product strategy that matches the needs of your organization Set up a disciplined process for new product development Define target market opportunities and search out high potential ideas Understand customer needs, structure them, and prioritize the needs to clearly define the benefits and values that your product will deliver Integrate marketing, engineering, R&D, and production resources to design a high-quality product that satisfies customer needs and delivers value Forecast sales before market launch based on testing of the product and the marketing plan The concepts discussed in the book can help to boost innovation and improve the performance of any type of organization. Some of the concepts presented are generic and others must be modified for each application. Together, they can lead to greater profitability and reduced risk in the new product development activities within your organization.


Generating Breakthrough New Product Ideas

Generating Breakthrough New Product Ideas PDF
Author: Robert G. Cooper
Publisher: Product Development Institute
ISBN: 097328272X
Format: PDF, ePub
Pages : 256
Category : Business & Economics
Languages : en
Size: 79.19 MB
View: 429

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Generating Breakthrough New Product Ideas

by Robert G. Cooper, Generating Breakthrough New Product Ideas Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Generating Breakthrough New Product Ideas books, Companies are experiencing a shortage of game-changing ideas that drive growth. This is a 'how to' book about generating a steady stream of breakthrough new product ideas. Experts, Dr. Cooper and Dr. Edgett, provide an unbiased evaluation of the top 15+ ideation methods used by leading companies. This book explains how to 'feed' your innovation funnel with a steady stream of breakthrough new product ideas. Through numerous examples of the methods, approaches and techniques being used by leading companies such as Motorola and Procter and Gamble, the authors confirm the importance of a robust Discovery Stage and illustrate how to implement such a system. For more information, visit: www.stage-gate.com


Innovation In The Family Business

Innovation in the Family Business PDF
Author: Joe Schmieder
Publisher: Springer
ISBN: 113738624X
Format: PDF, ePub, Mobi
Pages : 125
Category : Business & Economics
Languages : en
Size: 67.17 MB
View: 2217

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Innovation In The Family Business

by Joe Schmieder, Innovation In The Family Business Books available in PDF, EPUB, Kindle, Docs and Mobi Format. Download Innovation In The Family Business books, Schmieder shares a broad range of tools and pathways that family businesses across sectors use to stimulate, execute, measure, and reward innovation. The 50-plus family stories cited in this book will inspire any family enterprise to create a strategy and environment that can stimulate success for many generations to come.